Blog
Ideas about image, business, and perception.
Articles for professionals and teams who use imagery as a strategic tool. We answer real questions about corporate, employer branding, product, and event photography.
Featured article · Portraits
How to prepare for a corporate portrait. The guide I send my clients
I have been photographing professionals for over 8 years and I see a clear pattern: clients who come prepared leave with portraits they use for 3-4 years. The rest redo the shoot within 12 months. Here is what actually matters in the days before the session.
April 2026 · 6 min read
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Portraits
AI portrait or real photographer for LinkedIn? An honest decision guide
In the last year almost every new lead has asked if an AI app would do the same thing for ten euros. I answer calmly, not defensively. Here are the arguments I use in the pre-session consult.
April 2026 · 5 min
Portraits
What a LinkedIn portrait that actually works looks like in 2026
After 8 years of corporate photography I have arrived at a simple test I use with clients: a portrait works if anyone seeing it answers three questions correctly without reading your name. If the answer is no, the portrait does not work.
April 2026 · 6 min
Employer Branding
Visual employer branding: the most undervalued recruitment investment
I have worked for 8 years with teams that want to attract better people. The ones that take their image seriously spend less on job boards and get more aligned candidates. Here is what I see, with no inflated marketing numbers.
April 2026 · 6 min
Employer Branding
Visual employer branding: a guide to an image library that works for a full year
After delivering visual sets to dozens of companies, I have come to believe the real problem is not budget but the lack of a plan. Here is how to build a library your team uses for 12 months without improvising.
March 2026 · 7 min
Product
Product photography for ecommerce: how many frames you actually need
The most expensive mistakes I see in online shops are in the pre-shoot decision, not in execution. I work with Nikon gear and a workflow that delivers in two stages, so that the product page and the campaign no longer compete for the same set of frames.
February 2026 · 6 min
Events
Business event photography: the workflow refined over 8 years of conferences
Cristina B., a coach and trainer, told me at the end of last edition that what mattered most was not the frame count, but that the first 30 images arrived the next morning, press-ready. Here is how to build a workflow that delivers when it counts.
January 2026 · 7 min